Go-to-market · Demand · AI-forward growth systems

Pipeline that shows up on the calendar.

For founders, CEOs and growth leaders who own a revenue number and want it moving. Mira Wattar builds and runs the system behind it: the go-to-market, the demand engine, content that earns attention from the right people, outreach that turns attention into conversations, AI where it pays, and attribution that shows what each dollar returned. Built from zero more than once. Run, not just designed. A handful of companies at a time.

Apply to work with Mira

Strategy session first. Mira chooses engagements on fit.

Half of me builds pipeline. The other half never sleeps.
$10M+ qualified pipeline in a year, built from zero 358 enterprise conversations from a standing start GTM · Demand · Content · AI-forward outreach
Why growth stalls

Most teams fix the channel.
The leak is usually upstream.

When growth flattens, whatever you sell and whoever you sell it to, it is almost always one of three things. Adding budget or headcount to a leaking system just makes the leak more expensive.

01

ICP drift

You are still selling to who bought three years ago. The market moved, the signals changed, and the wrong people are raising their hands.

02

Channel decay

Reply rates fall, CAC climbs, and the answer is never more volume. It is intent, timing and a message that matches the pain today.

03

The handoff leak

Marketing counts leads, sales works a few, nobody can see where the rest went. Attribution fixes the argument and the number.

How it works

Three steps. It starts with a conversation.

Step one

Strategy session

Forty-five minutes with Mira. You bring the numbers, she brings the pattern from a decade of building this. You leave knowing where the leak is and what fixes it, whether or not you work together.

Step two

30-day GTM sprint

ICP, positioning, instrumentation, and the first revenue system live: the demand engine or the outreach engine, whichever the leak demands. A number you can show the board in weeks, not quarters.

Step three

Run the system

For teams who want it run, not just designed: Mira as fractional CMO or revenue systems partner, owning pipeline with your team, adding AI where it pays and humans where it matters.

Proof

Systems, not campaigns. Conversations, not clicks.

127%

of pipeline target in year one, building the growth function from zero at a venture-backed healthtech company

358

meetings booked with enterprise buyers from a standing start, meetings sales actually took

$14.58

per specialist physician lead in a market that pays $100 to $300, from ICP work rather than ad tricks

62%

lift in lead-to-opportunity conversion rebuilding demand generation inside a global enterprise

“Generating meetings, not just leads. A night and day difference.”

Kevin Goodwin, CEO, on Mira's first year building his company's growth function
Who it's for

A handful of companies at a time, chosen on fit.

This is for you if

  • You are a founder, CEO or growth leader with real revenue and a number you are accountable for
  • Growth has flattened, acquisition costs are rising, or a launch or new market has to land in the next two quarters
  • You want the system built and run by someone who has done it from zero, not a strategy deck
  • You want AI in the engine without losing the human judgment, and you are ready to work with a senior partner, not a vendor

Probably not if

  • You are pre-revenue and still validating the idea
  • You need someone to run existing ads and report clicks
  • You want a proposal before a conversation
  • You are looking for a full-time hire
The AI half

Talk to Mira's AI before you talk to Mira.

It thinks the way she does about growth, reads your situation, finds the leak on a live map of your system, and hands her the transcript. It is also one of the systems she builds for clients: AI qualification, multi-agent outreach, digital twins. You are looking at the product.

tell me where growth is stuck and i'll tell you the first thing i'd change.
series B, 90 people, pipeline 60% below plan, board meeting in three weeks
that gap at series B is one of three things: ICP drift, channel decay, or a leak between pipeline and conversion.
given the timeline you don't have time to guess.
what's your average deal size?
Apply

Apply to work with Mira.

Two minutes. If it looks like a fit, you get a strategy session on the calendar within a few days. If it doesn't, you still get a straight answer and the one thing she would change.

Prefer to talk it through first? Ask the AI half.

Mira reads every application personally and replies to each one. Privacy